Orange Switzerland announces accelerated growth in Q1 2012
June 01, 2012 | by Orange Communications SA
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June 01, 2012, Orange Switzerland today announced strong figures for Q1 2012. Total revenue (+2.7%), operating revenue (+5%) and operating profit (+31%) were up on the same period last year. The customer numbers also saw a significant increase (+ 3.6%). Orange continues to be the Swiss market leader in terms of turnover per customer (ARPU), as well as in terms of turnover derived from data services. This sector achieved more than 33% of revenue from mobile subscribers by the end of March.
Thomas Sieber, CEO of Orange Switzerland, commented: “Since the introduction of the My Customer strategy in 2010, we have been winning customers steadily. We continuously have the highest turn over per customer in the Swiss market, and we are building on our leading position in data services. We have also neutralised losses in revenue due to lower termination fees. Orange is growing qualitatively and sustainably, this also thanks to the markedly better network quality.”
Orange Switzerland, together with new majority shareholder Apax Partners, continues to place emphasis on growth. The focus remains on mobile communications and mobile broadband internet services, the best data network for smartphones and excellent customer service.
Sieber continues: “We are continuing our successful strategy. The investments in our network, sales channels and customer loyalty continue unabated. The five year investment programme involving over CHF 700 million is forging ahead.”
Solid operating results
Orange was able to attract 13,000 new customers in the first three months of this year. By the end of March, the number of customers totalled 1,620,000, a growth of over 56,000 customers (+3.6%) in comparison to the same period in the previous year. The excellent customer mix could be optimised further. Orange increased the proportion of subscription customers from 61.9% to 62.9%.
Total revenue increased by 2.7% to CHF 306 million, operating revenues increased by 5%, and at CHF 285 million were about CHF 14 million higher than in the same period in the previous year. The proportion of turnover attributable to the data transfer sector reached a new peak at 33%. One reason for this increase is also the markedly better network quality. According to renowned trade journal “connect” (issue 1/2012), Orange offers the best data network for surfing on a smartphone.
With a turnover per customer and month of CHF 54.10 (+6%), Orange continues to achieve the highest ARPU value in the Swiss mobile market. Operating profit (adjusted EBITDA) amounted to CHF 86.5 million in the first quarter of 2012, 31% higher than the value in the same period of 2011 of CHF 65.9 million.
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Source: Orange Communications SA , Press release