SecureSafe follows Entrustet purchase with buy up of US competitor Life Ensured
July 17, 2012 | by DSwiss AG
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July 17, 2012, DSwiss, founders of SecureSafe, a Switzerland based online data safe service, announces today the acquisition of New York City-based digital asset and estate management company LifeEnsured. The acquisition marks DSwiss’ second acquisition of a U.S. based competitor in 2012 and positions the company as the leading data safe and digital estate planning service.
LifeEnsured’s service helps consumers take ownership of their online accounts, makes sure any money in online payment systems is transferred properly and passes on files, documents, usernames and passwords to trusted beneficiaries after death. Since 2010, LifeEnsured has partnered with US based estate planners, death care professionals and life insurance institutions to deliver a comprehensive end of life digital asset management service.
The Swiss company DSwiss continues to focus on growth. LifeEnsured’s offerings complement SecureSafe’s existing data inheritance and high security data password storage services. Commenting on the acquisition, Christian Schwarzer, CEO of DSwiss said: “Our second acquisition of a U.S. based digital asset management company this year furthers our commitment to providing data safe services to U.S. customers and industry partners.”
Currently, the SecureSafe service has attracted many US customers who appreciate the benefits of Switzerland’s well-known privacy and data protection standards. Michael Aiello, Founder of LifeEnsured, therefore sees great benefits for the existing LifeEnsured customers: “LifeEnsured’s customers and partners will be happy to enjoy SecureSafe’s Swiss-based data protection standard and broad feature set.”
All existing LifeEnsured customers will be able to transfer their data to a SecureSafe account where they will not only benefit from the data inheritance features but also the file and password safes that can be accessed at anytime and anywhere via a PC or the services’ free iPhone and iPad apps.
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Source: DSwiss AG , Press release