Reading time: 1 minuteGiochi Preziosi‘s core business is the development, marketing and distribution of toys under its own brands. In Italy the group has a direct presence in the retail sector through Toy Center, the first toy retailer with more than 90 stores around Italy. The group holds licenses for the merchandising goods of successful movie themes like Wall E and Terminator and also for famous cartoon characters like «Disney Fairies», «Shaun the Sheep», and «Winnie the Pooh». The group has also developed proprietary brands like «Cicciobello» and, more recently, «Gormiti» action figures. For further information please visit the website at www.giochipreziosi.de.
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Source: Panalpina, Press release