Nationale Suisse enters into a strategic partnership with Hallenstadion Zürich

Hallenstadion Zürich hosts a wide range of major events: from rock concerts to operas, from ice hockey matches to conferences. Families, sports fans and managers are all familiar with the largest multifunctional arena in Switzerland. Thanks to its strategic partnership with the stadium, Nationale Suisse will be able to make use of this wide range of events to strengthen its relationships with partners and clients. This allows it to be where its clients are. As part of its differentiation strategy, Nationale Suisse offers extraordinary experiences to selected target groups among its private and business clients. In return, the stadium will benefit from Nationale Suisse’s insurance expertise.

Added value for Nationale Suisse clients
“The stadium’s varied programme is ideally suited to Nationale Suisse’s strategic approach. It gives us the best possible platform for exclusive client events that are perfectly tailored to our target groups”, says Claudia Giorgetti, Head of Group Marketing at Nationale Suisse. In addition, the advertising presence in and around the stadium helps to raise awareness of the insurer in German-speaking Switzerland. Felix Frei, Director of Hallenstadion Zürich, says: “We are delighted to start a long-term strategic collaboration with a partner as proficient as Nationale Suisse. It was our business model that convinced Nationale Suisse.”

Media Contact:
Christina Hartmann Media Relations Tel. +41 61 275 23 40 Fax +41 61 275 22 21 christina.hartmann@nationalesuisse.ch

Felix Frei AG Director Phone +41 44 316 77 11 Fax +41 44 316 77 00 frei@hallenstadion.ch

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