Reading time: 2 minutesThe excursion traffic to the Jungfraujoch – Top of Europe developed very favourably. The Jungfrau Railway is celebrating its centenary in 2012 and achieved record figures in the first semester of its anniversary year: some 339,400 guests visited the Jungfraujoch, more than at any other time in its history. The decisive factor for the increase was mainly the flourishing Asian business. The fact that the company has continued to cultivate the Asian market intensively and strengthen the Jungfraujoch – top of Europe brand is clearly bearing fruit. The result could have been even better, had it not been for the strong winds and heavy snowfall that led to closure of the Jungfraujoch on five days.
In contrast to the excursion traffic to the Jungfraujoch, winter-sport business was mediocre. The weak Euro in comparison to the Swiss franc led to a reduction in the number of guests from neighbouring countries taking ski holidays in the Jungfrau Region. The very cold period in February 2012 also had a negative effect on visitor numbers. The Jungfrau Ski Region, in which the Jungfrau Railway Group has a 63% revenue share, recorded 901,400 skier visits at the end of the winter season, a drop of 6.3 per cent. The resultant revenue from the winter-sport business for the Jungfrau Railway Group was CHF 18 million, equivalent to a drop of 7.1 per cent.
July and August 2012, a total of 264,494 people travelled to the Jungfraujoch and both months recorded the highest frequencies in the history of the Jungfrau Railway. Based on the excellent level of bookings, the Jungfrau Railway is optimistic that growth for the most important pillar of income – excursion traffic to the Jungfraujoch – will continue. The Jungfrau Railway Group is still facing a huge challenge from the unchanged exchange-rate situation in Europe. The company anticipates that the number of holiday guests will also be below average during the coming winter season.
Contact:
Jungfraubahnen
Harderstrasse 14
CH-3800 Interlaken
Tel.: 033 828 72 00
Mobile: 079 222 53 10
Fax: 033 828 72 64
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Source: Jungfraubahnen, Press release